I’m Nitisha Pandey — BBA graduate driven by curiosity, creativity, and a deep passion for strategic consulting and digital marketing. As I begin my professional journey, I’m focused on combining analytical thinking with innovative marketing strategies to help businesses grow, adapt, and lead in the digital space.

During my academic journey, I’ve developed a keen interest in how data, design, and decision-making come together to shape powerful brands and sustainable business models. With hands-on experience in marketing campaigns, business case studies, and customer behaviour analysis, I’m now stepping into the field where business analysis meets digital innovation.